Hanumankind’s ‘Run It Up’ Review: A Game-Changer for Indian Hip-Hop?

Indian hip-hop is evolving rapidly, and Hanumankind is leading the charge. His latest track, "Run It Up," cements his reputation as a lyrical powerhouse with a strong cultural identity.

After the massive success of "BIG DAWGS", Hanumankind returns with another hard-hitting anthem that fuses deep lyricism, high-energy production, and a visually stunning music video. But does "Run It Up" push Indian hip-hop to new heights? Let’s break it all down.

Who is Hanumankind?

For those new to the Indian hip-hop scene, Hanumankind (Sooraj Cherukat) is a Bengaluru-based rapper known for his international flow, hard-hitting bars, and cultural influences.

Songs like "Kalari" and "BIG DAWGS" put him on the map, and he has since become one of India’s most respected independent rappers. His music blends Indian heritage with a global hip-hop sound, making him a standout figure in the scene.

First Impressions of ‘Run It Up’

From the opening beat, it’s clear that "Run It Up" is built to dominate.

🔥 Producer Kalmi (who also produced "BIG DAWGS") brings in hard-hitting drum patterns, South Indian percussion, and cinematic sounds, creating an aggressive yet distinctively Indian beat.

🎥 The music video is equally striking, featuring traditional martial arts, warrior aesthetics, and an overall high-energy performance.

But the real strength of "Run It Up" lies in Hanumankind’s lyricism.

Breaking Down the Hardest Lyrics

🔥 1. "Feeling the weight of our ancestors, now we have to prove."

📖 Meaning: This line reflects Hanumankind’s responsibility to carry Indian hip-hop forward. He acknowledges the struggles of past generations and embraces the challenge of making a mark.

🔍 Why it’s powerful:

• Shows deep cultural awareness.

• Highlights the pressure of success after dropping a hit like "BIG DAWGS".

🔥 2. "They never handed me the crown, so I had to take it."

📖 Meaning: Hanumankind talks about how he wasn’t given an easy path to success—he had to earn respect in the hip-hop game.

🔍 Why it’s powerful:

• Represents independence and self-made success.

• Challenges the gatekeepers of Indian rap.

🔥 3. "City on my back, you can see me never lack."

📖 Meaning: Hanumankind takes pride in representing Bengaluru and the larger Indian hip-hop movement.

🔍 Why it’s powerful:

• Shows regional pride.

• Establishes him as a leader in the Indian hip-hop space.

🔥 4. "Legacy written in stone, we not here for the hype."

📖 Meaning: Unlike rappers chasing short-term fame, Hanumankind is focused on building a long-lasting impact.

🔍 Why it’s powerful:

• Emphasizes longevity in the industry.

• Differentiates him from trend-driven rappers.

Production Breakdown: A Unique Blend

🎧 Producer: Kalmi
The production in "Run It Up" blends traditional Indian elements with modern hip-hop beats, creating a sonic experience that’s fresh and powerful.

✅ Indian percussion for cultural authenticity
✅ Hard-hitting drums for intensity
✅ Epic synths & cinematic layers for a modern, international sound

This isn’t just hip-hop—it’s a cultural fusion that makes "Run It Up" stand out globally.

Music Video: A Visual Powerhouse

🎥 Director: Vijay Shetty
Hanumankind’s music videos always push boundaries, and "Run It Up" is no exception.

Key highlights:
🔥 Indian martial arts (Kalari Payattu, Gatka) for cultural depth
🔥 Powerful warrior imagery symbolizing resilience
🔥 Dark, cinematic lighting enhancing the intensity

Every shot reflects strength, culture, and ambition.

Impact: Is Hanumankind Changing Indian Hip-Hop?

Hanumankind is proving that Indian rap doesn’t need to follow Western trends—it can carve its own identity.

✔ Global sound, local roots
✔ High-quality production & visuals
✔ Lyrically deep storytelling

With "Run It Up," he’s sending a clear message: Indian hip-hop is here to stay.

Final Verdict: Is ‘Run It Up’ a Game-Changer?

⭐ Rating: 9.5/10
✅ Pros:
✔ Unique beat & production
✔ Powerful, meaningful lyrics
✔ Cinematic visuals & storytelling
✔ Strong cultural representation

❌ Cons:

• The traditional Indian elements might be unfamiliar to those expecting a Western-style trap beat. (no worries about them)

Overall, "Run It Up" isn’t just a song—it’s a movement. Hanumankind is proving that Indian rap can be global while staying true to its roots.

What’s Next for Hanumankind?

With "Run It Up" gaining traction, Hanumankind is positioning himself as a leading voice in Indian hip-hop.

If he continues down this path, he could redefine the Indian rap scene on the world stage.

What did you think of "Run It Up"? Let us know in the comments! 🚀🎤

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